Sports Bras

A correctly fitting sports bra is just as, if not more important than your running shoes and should be seen as the centre piece of your wardrobe, it should be the first point of call when getting ready to go out for that run.

Breast Science 101


The breast is comprised of connective, fatty tissue attached to the chest wall by fibrous strands called Cooper’s ligaments.  Cooper’s ligaments work in a similar way to an elastic band, they stretch and retain their shape with each movement but overtime they can begin to loose their shape and elasticity.


There is no internal structure for supporting the breast tissue against gravity and excessive movement. It is down to the Cooper’s ligaments and skin to support the breast tissue.


When the breast is unsupported during activity, the weight of the tissue, coupled with the breast movement, causes the ligament to stretch. This can cause both discomfort and permanent damage to the breast tissue.


It’s important to note that all breasts, no matter what size, are susceptible to damage of this ligament.

Scary right? Well we are here to help, wearing a correctly fitting sports bra helps to prevent this damage by controling the movement of the breast during exercise.

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